110 Trillion Prize

The world’s GDP, sitting at approximately £110 trillion, is not fixed — it’s fluid. The real story of the Digital Revolution is about who gets to repurpose that GDP. This isn’t a race for growth; it’s a redistribution of value based on new operating models. The organizations, countries, and individuals who adapt fastest will win. The rest will slowly erode, even if they appear successful today.

This repurposing isn’t theoretical — it’s happening now. Sales models are shifting from products to platforms. Employment is shifting from headcount to contribution. Shareholders want return on digital capital, not cost-driven efficiency. That £110 trillion isn’t the ceiling — it’s the first target. The prize is being reallocated in real time. If you’re not part of that reallocation, you’re already being left behind.