Reltio

Figure 2 – Reltio activates your key initiatives with 3 offerings for data unification

Reltio was built from the ground up as a cloud-native product. It has an underlying NoSQL database with a graph-style approach to modelling relationships between data entities. It has the full range of features that you would expect from a modern MDM product. As well as connectors to various data sources, there is data quality functionality, such as merge-matching and cleansing, address validation (via an OEM of Loquate), survivorship rules and support for data stewards. From mid-2024, Reltio will partner with Collibra for data catalogue and governance functionality.

Reltio uses machine learning for merge/matching, and also has an AI interface to allow chatbot-style access with prebuilt ML models to the master data hub data for authorized users. The product’s user interface is aimed at business users not only technologists.

The Reltio Flexible Entity Resolution Networks (FERN) tool enables rule-free and accurate matching based on private large-language models (LLMs) for various industries. This can find matches that elude traditional rule-based matching approaches. Additionally, Reltio has “velocity packs” of pre-built data models, matching and survivorship rules for some industries including life-sciences and insurance, which speed up project implementation times.

Reltio competes with other mainstream MDM products, such as Informatica, as well as custom-built MDM solutions and vendors, such as Profisee and others. Its decade of cloud-native experience means that it is unusually mature in this aspect, in an industry where many MDM vendors have a core code base of on-premise software that has been ported to a cloud environment. This has meant that Reltio appeals to companies that are interested in MDM implementations where real-time access is an issue, and where a cloud-centric implementation is desired. In several cases Reltio has been used to replace older on-premise MDM implementations from other vendors, or in some cases custom-built solutions.

The bottom line

Reltio has steadily built up an impressive list of customers, some using it for extremely challenging and high-scale MDM implementations. A decade of cloud-native experience and an emphasis on scalability and real-time means that they should be seriously considered by any company that is looking for a modern master data management solution.