Park Place Technologies was founded in Cleveland, Ohio in 1991. Best known as a global, post-warranty Third Party Maintenance (TPM) organisation, Park Place Technologies has been quietly acquiring new capabilities such as Network Operations Centre (NOC) operator, Intellinet and Network Performance Monitoring (NPMD) company, Entuity, that positions it as a much more proactive and predictive IT operations management organisation (ITOM). The overarching messaging for this new set of capabilities is called DMSO, which stands for Discover Monitor Support Optimise and is marketed as ParkView Managed ServicesTM.
In November 2020 Park Place Technologies acquired Curvature, a leading IT support, products, and services company. This doubled its revenues and number of employees. More importantly, it expanded Park Place Technologies global coverage into important Asia Pacific and Latin American markets. Its position, dealing with IT infrastructure issues around maintenance and break-fix for over 21,500 customers in 154 countries, has given them a deeper insight into the day-to-day issues affecting IT operations departments than many of their potential new competitors in the ITOM and AIOps market and is a tremendous, stable base from which to develop.
Entuity Software is a comprehensive solution designed to streamline the monitoring, visualization, and management of complex, multi-vendor network and data center environments. Now owned and developed by Park Place Technologies, Entuity Software caters to the needs of enterprise IT teams and managed service providers (MSPs) by offering a unified platform that enhances network, server and storage performance and reliability.
Today its customers range from organizations managing networks of 50 devices to those overseeing over 220,000 devices. The company’s focus is on delivering enterprise-class network, server, storage, and hyper converged systems management software that simplifies the complexities associated with modern IT infrastructures.
Customer Quotes
“Entuity gets back to us quickly and does their best to help us do everything we need to do.” Andrzej Ciupa, Monitoring & Remote Operations Manager, Vattenfall
“Entuity monitors the network in real time, and it has allowed us to keep customer satisfaction at high levels by giving them deep insight into what’s happening on the network.” Matt Whitaker, Tait Communications
“Entuity is very responsive, I reach out to them, and they respond back immediately. If I want to get on the phone with them, they will set up a Teams call right away.” Joel Ludwig, Network Architect, Foundever
Entuity Software from Park Place Technologies, is an integrated platform that eliminates the need for multiple point products, reducing complexity and lowering the total cost of ownership. It has a federated architecture that allows for seamless expansion, accommodating networks of varying sizes without compromising performance and includes a wide range of functions and capabilities, which we summarise below.
Automated Network Discovery continuously identifies and adds new devices to the network management system, ensuring an up-to-date inventory of network assets. Dynamic Network Topology Mapping provides comprehensive visibility of the network’s structure, both locally and globally, allowing users to drill down into individual devices and ports to identify issues. Advanced Event Management organizes network alerts into higher-level incidents, reducing event noise by up to 99% and enabling IT teams to focus on critical issues. Performance Monitoring and Asset Utilization delivers key metrics on asset utilization, helping identify over- and under-utilized resources to inform purchasing decisions based on actual network requirements. Configuration Monitoring and Management keeps track of configuration changes across devices, ensuring compliance and facilitating quick identification of unauthorized modifications. Flow Analysis and Application Path Monitoring offers detailed analysis of network traffic patterns and application paths, enabling the identification of bottlenecks that could affect performance. It provides very wide-ranging Multi-Vendor Support. This includes out-of-the-box support for thousands of devices from hundreds of vendors ensuring compatibility across diverse network environments. Intelligent Automation, in particular automated discovery and configuration, reduces manual intervention, increasing staff productivity and efficiency. A range of Customizable Dashboards and Reports provide tailored insights that enhance decision-making processes.
Entuity also provides multi-tenancy functionality. This enables MSPs to monitor multiple customer networks from a single installation, with data segregation ensuring clients view only their specific information
However, Entuity is more than just a traditional network management solution. While its core focus is on managing and monitoring network infrastructure, it offers additional features that extend its value beyond basic network oversight. Here’s why Entuity is more than just a network management solution:
It doesn’t just monitor networks in isolation – it connects network performance directly to the delivery of business services. By modelling network, server and storage resources in the context of the services they support, it helps IT teams ensure that network operations align with and enable broader business objectives. This makes it a strategic tool for organizations looking to improve service delivery and customer satisfaction.
Entuity provides detailed, customizable analytics and reporting tools. These go beyond operational metrics to deliver insights into resource usage, performance trends, and future capacity planning. This capability allows businesses to optimize their infrastructure and make informed decisions about growth and investment.
Unlike solutions that are limited to specific vendors, Entuity supports a wide range of network devices, servers and storage from hundreds of manufacturers. It also provides comprehensive visibility into hybrid environments that include both on-premises and public cloud resources. This capability makes Entuity a comprehensive tool for modern, diverse IT ecosystems.
Entuity is not a network security solution. But it does have functionality that helps organizations ensure that their network devices comply with security and regulatory requirements. It also tracks configuration changes and detects unauthorized modifications, helping IT teams maintain control over their network environments and meet audit requirements.
Its network traffic and application path monitoring functionality offers granular insights into network traffic patterns and application paths. This helps businesses identify bottlenecks and optimize the delivery of applications and services, which is crucial for organizations relying on high-performing applications.
In today’s interconnected world, businesses rely heavily on their IT infrastructure to function efficiently. A robust and reliable network and data center environments is the backbone of any organization, and ensuring its optimal performance is crucial. This is where Entuity comes into play. It offers a comprehensive suite of features designed to provide IT teams with the visibility and control they need to proactively manage their networks, servers and storage, prevent downtime, and optimize performance.
Its advanced discovery engine automatically identifies and maps all network devices, including routers, switches, servers, firewalls, and virtual machines, regardless of vendor. With the Automated Network Discovery software feature, you’ll be able to rapidly discover, add, and configure these devices to your network management system.
This provides IT teams with a complete and up-to-date inventory of their network assets. The dynamic topology maps offer a visual representation of the network infrastructure, making it easy to understand the relationships between devices and applications, and identify potential bottlenecks or points of failure.
Today’s network and data center environments are dynamic, with physical and virtual IT assets inside and outside the enterprise. Entuity allows you to rapidly adapt to changing requirements and advancing technology.
The bottom line
Entuity Software from Park Place Technologies, is more than just a network management solution – it is a strategic IT operations platform. By combining network monitoring with advanced analytics, automation, business service alignment, and multi-environment support, it empowers organizations to optimize performance, align IT operations with business goals, and drive operational efficiency. It helps IT teams shift from reactive to proactive management. Its advanced event management and predictive analytics detect potential issues before they escalate, reducing downtime and improving user experiences.
Whether for enterprises or MSPs, we believe that Entuity Software provides the tools needed to stay ahead in a dynamic IT landscape.
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