ServiceNow
Last Updated:
Analyst Coverage: Alan Rodger
ServiceNow (NYSE: NOW) was founded in 2003, and initially aimed to provide more modern solutions than then prevailed in the IT Service Management (ITSM) market. It was an early exponent of delivering enterprise-strength solutions from the cloud. The company was one of those responsible for extending that ITSM market space into a range of other back-office functions, supporting an approach for customers branded by the industry as Enterprise Service Management. As part of its development of that approach towards enterprise IT functions, ServiceNow gradually broadened support for customers’ security operations requirements. It first introduced solution capabilities supporting GRC requirements in 2015, which was subsequently enhanced considerably to help many of its customers cater for risk/compliance-related obligations arising from GDPR when these impacted enterprises in 2017-18, leading to rapid growth of the user base for ServiceNow’s GRC functionality.
Its ITSM heritage brings the advantage of a common data foundation – the ServiceNow configuration management database (CMDB). Customers’ assets (including applications, systems, devices, business unit structure, suppliers, and users) are defined in the CMDB, which underpins the entire ServiceNow platform and all ServiceNow applications, acting as a single and consistent source of this key information.
The company has a sizeable range of global, regional, industry, and specialist partners, many of which help to ideate future product development as well as bringing solution expertise to customers. At the end of 2023, ServiceNow reported a 99% customer renewal rate, with over 8,100 customers (encompassing over 304,000 active monthly users) of its platform and products globally, and a 26% year-on-year increase in its full-year subscription revenues to USD8.68billion.